Nestlé Indonesia and Perkumpulan Migunani: Creating Shared Value Through the Integrated Community Empowerment Program in Desa Guliling, Mamuju
Nestlé integrates sustainable business development into daily business activities through creating shared value (CSV) approach. This approach promotes nutritional improvement, clean water access and rural development as the three main focuses surrounding their business operational area, or later referred to as integrated community empowerment in Guliling Village. Nestlé’s contributions to the quality of life of its suppliers are expected to give impacts on increasing the quality of raw materials productivity that meets the company standards. In implementing the CSV program in Guliling Village, Nestlé has partnered with Migunani Association.
The integrated community empowerment program in Guliling Village has been implemented for three years, namely since 2015 until 2017. Through this program, Nestlé not only succeeded in providing access to clean water and sanitation, but also succeeded in changing the lifestyle of the Guliling Village community to become healthier, improving health services, as well as developing the potential of local economic through the development of Village-Owned Business Unit (BUMDes). Using the community participatory approach, Nestlé believes with this integrated community empowerment program will be able to promote the sense of ownership from the local community to ensure program sustainability in the future.
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