Coca-Cola Foundation Indonesia, Library Office of Sragen and Wanita Mandiri Center: PerpuSeru: Partnership Between Business, Government and Community in Improving Access of Information and Communication for Women in Sragen, Central Java
PerpuSeru program (www.perpuseru.org) was one of the nation-wide programs of Coca-Cola Foundation Indonesia (CCFI), which was based on a sustainable partnership between the business, local government and the community sectors, with the objective to transform district-level public libraries to become IT- and ICT-based community learning center. The program started in 2011 and ended in 2015, with youth group, women and micro-entrepreneurs as the beneficiaries. The PerpuSeru program was taken place in 16 provinces in Sumatra, Kalimantan, Java, Sulawesi and West Nusa Tenggara. In implementing this program, CCFI worked in partnerships with each and every Perpusda and non-government organizations (NGOs) in their program area.
For Sragen district (Central Java), CCFI built a partnership with Perpusda Sragen under the local government, and a non-profit organization called Wanita Mandiri Center (WMC) since 2012.
The PerpuSeru provided the supports to the program including: (1) IT equipment (computers, internet connection, etc.), (2) capacity building training for the library staff and other supporting staff, (3) technical assistance through mentoring the library staff on how to provide public services such as community engagement activities, stakeholders advocacy, and IT services. The partnership with WMC benefited ex-migrant workers, housewives and victims of domestic violence. CCFI offered training, IT facilities; and built communication with the local government to smoothen the activities. Perpusda Sragen has built the partnerships with private sectors, and other Regional Work Units (Satuan Kerja Perangkat Daerah/SKPD)i, NGOs, and provided space for activities, and persuaded the regional government to issue policy and allocate budget in order to have a sustainable program. While WMC as the champion for beneficiary groups, worked hard to involve individual beneficiaries and disseminated the information to a wider audience and the government through various media.
This partnership provided mutual benefits for all parties. The Perpusda Sragen got a chance to improve services, renew IT facilities that finally attract people's interest to come and visit the library. While the beneficiary group – under WMC- benefited from the computer and internet training, IT facilities and entrepreneurial training which improved their economies. CCFI also benefited by achieving their program’s mission to enhance the library as an IT/ICT-based community learning center.
The partnership with WMC had trained 100 women by end of 2014 on how to use IT and how to develop micro enterprises. Up to 60 of them had used their skills and knowledge in internet and email to market their product online. Their sales had a 30-40% increased per year.
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