BTPN and SB-IPB: Power Business Growth Program
PT Bank Tabungan Pensiunan Nasional Tbk (BTPN) focuses on micro-, small- and medium-scale enterprises (MSME), and low-income communities (mass market). BTPN believes that mass market customers do not only need financial access but also training and mentoring to improve their business capacity and quality of life.
To fulfill those needs, BTPN implemented a coaching and customer empowerment program called Daya. Daya is organized in a sustainable and measurable manner and aimed at all of BTPN customers.
Daya Program consists of three pillars: Daya Sehat Sejahtera (Health and Wellness), Daya Tumbuh Usaha (Entrepreneurial Growth/DTU), and Daya Tumbuh Komunitas (Community Development). To improve the quality of Daya Program, particularly the Daya Tumbuh Usaha, BTPN partnered with the Bogor Institute of Agriculture’s Business School (SB-IPB) to develop training curriculum based on customers’ need. BTPN and SB-IPB believe that the implementation of Daya program can improve the customers’ business capacity.
The partnership between BTPN and SB-IPB initially started in 2009 to develop the module and to conduct customer need assessment. Later on in 2012, they began to develop the curricula, teaching references unit, and module improvements. The partnership between BTPN and SB-IPB also includes survey and evaluation of the activity, program monitoring of its impact on beneficiaries, and access for new business. The program implementation is supported by BTPN branch offices throughout Indonesia.
Daya Tumbuh Usaha or Entrepreneurial Growth (DTU) program consists of 3 sub-programs, namely Business Information Program; Skills Development; and New Business Opportunity Trainings. Besides in-class training, DTU program also disseminates information and entrepreneurial tips through posters and flyers.
There are more than 10,000 customers who have participated in BTPN & SB-IPB’s 4-module training program. In total, there are 187,000 customers who have participated in DTU program facilitated by 160 certified trainers.
Due to today’s digital era, the DTU’s curricula will also include introduction to e-commerce for those who wanted to expand their businesses. For this, BTPN involves college students to train the micro- and small-entrepreneurs in online marketing.
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